Main
TREN
Discuss Your Project
Main
TREN
Discuss Your Project
Media

How many people could your budget reach?

Enter your budget, the CPM you've been quoted and the average frequency you're aiming for, and you'll see estimated impressions and reach straight away. The results give planning conversations a rough frame.

The total media budget you plan to put into this channel. Use the same basis as your CPM: both including VAT or both excluding it.

Cost per thousand impressions. Use the quote from the channel, publisher or your agency, since it varies by channel, format, period and targeting.

How many times, on average, you want each person to see the ad. It must be at least 1.

Estimated impressions

–

Roughly how many impressions your budget buys at this CPM.

Estimated reach

–

Roughly how many different people those impressions reach at your chosen frequency.

How it works: estimated impressions = budget / CPM × 1,000, and estimated reach = estimated impressions / average frequency.

If estimated reach is larger than your whole target audience, you're really reaching the same people more often. Raise the frequency or widen the audience.

These results are estimates for planning conversations only. Real prices and results vary by channel, format, period and targeting, and firm numbers come from publisher quotes and campaign data.

If you'd like to turn these numbers into a real media plan, let's look at it together.

Discuss Your Project