Data-Driven Brand Positioning
We work out your brand's place in the market from data on competitors, trends and consumer behaviour, and base the positioning on that analysis.
Marketing Consulting
We build your brand's growth plan on data from the market and from consumers.
We test the consumer insight built up over the years against big data and machine learning.
Predictive Market & Consumer Analysis
Big data and machine learning models help us estimate where consumer trends are heading, so your brand can get ready early.
Growth & Scaling Strategies
We speed up the growth plan with technology and creative marketing tactics and guide your brand as it scales without giving up its margins.
Customer Journey Optimization
We examine every point where customers meet your brand, design personalised fixes where the journey breaks and work to lift loyalty and conversion at those points.
What we deliver
Who it's for
For owners and CEOs about to decide on growth or a repositioning. It also suits SMEs with a small marketing team, or none, that want an outside partner to build the strategy.
Brand positioning study
A document, based on competitor, trend and consumer data, that defines where your brand stands in the market and how it should speak.
Market and consumer forecast report
Analysis built with big data and machine learning models that shows which way consumer trends are moving.
Growth strategy
A roadmap setting out where you'll grow, through which channels and in what order.
Customer journey map
Maps every point where customers meet your brand and shows where the journey breaks down.
Touchpoint improvement plan
Personalized experience ideas for the weak spots in the journey, plus steps aimed at loyalty and conversion.
Frequently asked questions
We don't have much data. Is that a problem?
We collect most of the competitor, trend and consumer data from outside sources. Whatever sales and customer information you have helps complete the picture, and we'll go through it with you at the first meeting.
What does predictive analysis actually predict?
Using big data and machine learning models, we estimate where consumer trends are heading and which products or messages are likely to gain ground. The result is a probability, so we work out with you how it should feed into the strategy.
Do you hand over the strategy and step back, or stay for the execution?
Either works. You can take the strategy and run it with your own team, or carry out the growth plan and customer journey improvements with us. Which fits depends on how your team is set up, so let's talk it through at the first meeting.
Related notes and tools
Tell us about
the work you have in mind.
Tell us your growth goal and the data you have, and we'll look at it together, starting from positioning.
Discuss Your Project