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Notes, guides and tools for choosing channels and building a media plan.

No two screens are alike: choosing channels in the attention economy

The same ad film does a different job on the living-room TV, on a phone in the metro and on a roadside screen.

Where does outdoor stand in a digital age?
People stare at their phones all day, yet they still travel the same streets to work and back.
How is AI changing media planning?
AI speeds up the data-heavy part of the plan; deciding which option suits the brand is still a human call.

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