AI-Powered Media Planning & Buying
We test the assumptions behind planning decisions against data scanned by AI and steer the budget to the channels where it will work hardest. We also handle the buying, from plan to broadcast.
Media Consulting
We read 35 years of media experience against how people actually use screens and channels today.
To reach the right audience at the right time without wasting budget, we put data and algorithms next to instinct.
Omnichannel Media Strategy
TV, digital, outdoor and social sit in one plan, so wherever your audience meets your brand they see the same message in a form that suits that channel.
Traditional & Digital Media Integration
We build a media mix that combines the broad reach of traditional media with the precise targeting and measurement of digital.
Real-Time Performance & ROI Analysis
We follow the campaign's performance while it runs and change budget and placements according to what the data shows, so you can see what each lira of media spend turned into.
What we deliver
Who it's for
For corporate marketing and communications managers heading into a campaign who want more back from their media budget. SMEs without a media team of their own can hand us the planning and the buying together.
Media plan
Shows which channels your budget goes to, when, and with how much weight.
Channel strategy
Sets out the job each channel does in the campaign and how the message carries from one channel to the next.
Traditional and digital media mix
A channel split that pairs the broad reach of traditional media with the targeting and measurement of digital.
Media buying and placement tracking
We buy the planned placements and check that each one runs as planned.
Performance and ROI report
A report, during the campaign and after it, showing what the spend turned into, channel by channel.
What does a media plan look like?
The table below is an example. A filled square means that channel is live that week. A real plan is built around your goal, your audience and your budget.
Run an estimate with your own budget: Media plan calculator| Week | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
|---|---|---|---|---|---|---|---|---|
| TV | ||||||||
| Radio | ||||||||
| Outdoor | ||||||||
| Digital ads | ||||||||
| Social media |
Frequently asked questions
Our media budget is limited. Can we still work together?
Yes. We build the plan around your goal, and when the budget is tight the choice of channel matters even more. Tell us what you're aiming for and we'll look at which channels make sense.
What does AI actually do in media planning?
It compares past campaign data, audience behavior and channel performance far faster than a team could by hand. Our experienced planners still make the call, and the AI widens the evidence they make it on.
Do you only work in digital media?
We treat TV, outdoor, digital and social media as parts of the same plan. The right mix for you depends on your goal, audience and budget, and we'll work that out together once we've heard about the project.
Related notes and tools
Tell us about
the work you have in mind.
Tell us your media budget and goal, and we'll talk through the right channel mix in a first meeting.
Discuss Your Project